The key to Google's success in all these businesses, Levy reveals, is its engineering mind-set and adoption of such Internet values as speed, openness, experimentation, and risk taking. With this cash cow (until Google's IPO, nobody other than Google management had any idea how lucrative the company's ad business was), Google was able to expand dramatically and take on other transformative projects: more efficient data centers, open-source cell phones, free Internet video (YouTube), cloud computing, digitizing books, and much more. They followed this brilliant innovation with another, as two of Google's earliest employees found a way to do what no one else had: make billions of dollars from Internet advertising. While they were still students at Stanford, Google co-founders Larry Page and Sergey Brin revolutionized Internet search. How has Google done it? Veteran technology reporter Steven Levy was granted unprecedented access to the company, and in this revelatory book he takes listeners inside Google headquarters - the Googleplex - to explain how Google works. And don’t worry: even if you’re not offered a discount, there’s no penalty for canceling and subscribing again immediately.Few companies in history have ever been as successful and as admired as Google, the company that has transformed the Internet and become an indispensable part of our lives. You can certainly pull this move once or twice a year to score some cheap credits, especially if it’s been a while since you’ve had an active subscription. But unlike the initial free trial (which won’t work more than once for the same account), Audible’s customer retention system seems to reset periodically. You can’t merely threaten to cancel your account every three months and score a half-price subscription forever. That’s three audiobooks-generally $20-30 when bought individually-for under $8 each. On multiple occasions after canceling a month-to-month subscription, Audible has offered me a 50% discount on the next three credits. To incentivize you to keep your account active, they’ll often offer you a discount if you try to cancel at the end of the month. With Audible, as with other services, the company wants you to keep you paying on a regular basis. Cancel Your Account (Or At Least Pretend To) Every Once In A While
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